Thursday, 4 August 2016

What are the main ways of segmenting a market?

 The  quite a number of potential market segmentation .  An organization could effectively utilize to construct market segments

Following are the five major categories:



  • Demographic,
  • Benefits sought.
  • Psychographic,
  • Geographic
  • Behavioral


The  organization can construct market segments for evaluation to help them select appropriate target markets.

                               

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